Join Our Team

Sales and Marketing Manager

Job Description

At Farmwella, marketing is about understanding people — and building awareness about how our products and services can satisfy their needs. We’re looking for an experienced, versatile, and innovative marketing manager who is hungry to do this and more.If you live and breathe marketing, we need to talk.

Our ideal candidate has experience developing and executing marketing campaigns while managing and inspiring a team. He/she will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. If you are a people-person who loves the rewarding challenge of building a brand, we want to hear from you.

Objectives of this Role

Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.

Daily and Monthly Responsibilities

Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.

Skills and Qualifications

Excellent written and verbal communication skills
Proven experience developing marketing plans and campaigns
Strong project management, multitasking, and decision-making skills
Metrics-driven marketing mind with eye for creativity
Experience with marketing automation and CRM tools
Ability to think creatively and innovatively
Budget-management skills and proficiency
Analytical skills to forecast and identify trends and challenges
Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.

Preferred Qualifications

- At least two years’ experience as a marketing manager.
- Proficiency with online marketing and social media strategy
- Proven experience designing interactive applications and networking platforms
- Willingness and ability to travel
- Established press and media contacts

Join Us

For more enquiries, send a mail to

career@farmwella.com

More jobs at Farmwella:

Business Development Manager

At Farmwella, we’re well aware of the impact our solutions are creating in transforming African agricultural systems, one farm at a time. But, we won’t rest until everybody knows. We’re seeking a qualified business development specialist to extend our global reach through expert discovery and exploration of new and untapped business opportunities and relationships.

Farmwella

Empowering the next generation of African farmers

Sponsor a Farmwella Farm

Provide finance for farmers to implement sustainable agricultural practices and get profits in return

Become a Farmwella Farmer

Farmers in our network have access to all the support services needed to implement sustainable agricultural practices.

Quicklinks

Location

United States
Rwanda
Nigeria
– Ilesa, Osun State
– Ibadan, Oyo State

Ilesa Farm
Km 5, Ibadan-Ilesha Expressway, Ilerin, Ilesa, Osun State

Ibadan Farm
5 Harmony Street, Oloro Village, Ido Local Government Area, Ibadan, Oyo State, Nigeria

Farmwella is an agricultural development company duly registered in the United States and Nigeria. In Nigeria, we are registered with the CAC with RC Number: 1719039. At Farmwella, we are helping solve the world’s biggest challenge: How to sustainably feed the rising population in a changing planet? Our goal is to make sustainable farming attractive and profitable for African farmers and global investors. We leverage on our collaboration with investors and partners to provide smallholder farmers with access to everything they need to farm well.